How online influencers affect people in China

In China, more than 630 million users are using Chinese social networks and it is most essential to do business in China. Actually online reputation is ideal when you want to do the business in the field of fashion in China. Social media influencer is the important tool to improve the brand awareness among the Chinese consumers. Social influencers are available in everywhere and they are talking about only your brand. In a present world most of the business people are seeking to maximize the online presence in China. People can utilize the key opinion leaders or influencers which is the most effective strategy. At the same time, influencer might be the celebrities, bloggers or people who have an amazing present at social media.

Things to know about the online influencer

In fact the role of the influencer is to recommend the brands or products from corner to corner online communities. Because of this popularity, most of the Chinese consumers are interesting to follow their product suggestions. They show interest to buy the recommended product. In a technology world, many of the people share their options via microblogging, blogging and social media platforms. If you build a strong relationship with the influencer then you may easily promote your business product.

If you are a business people then you must gain more numbers of the micro influencer because they are helping to increase the devoted audience. In case you plan to run a business in China then it is always advisable to build the amazing relationship with the influencer. One of the studies says that Chinese consumer tend to trust the user comments and recommendations. This kind of the recommendation is not only influence the brick and motor retail purchase but also it is useful to the online shopping experience. Actually China user friendly e-commerce market is always combined with the trustworthy recommendation. Chinese people are following the advanced and latest payment platforms which are useful to make purchase easy and quick. Social media is the most attractive platform for companies in China and this kind of the technique is easily attracting the Chinese shoppers. Normally micro influencers might speak to the regional and local audience. Most of the online influencers in China are focused on the fashion and style. At the same time many of the Chinese people influenced by the friends when compared to the advertisement.

Effective information about the KOL marketing

In fact KOL marketing is playing a vital role in China and most of the people often discuss with the different kinds of the products and goods. KOL in China might be the famous individuals, columnists and bloggers. Presently they popular on the different kinds of the social media platforms such as

• ·       Weibo
• ·       Meipai
• ·       Wechat
• ·       Douban

This kind of the technique is widely used in the all parts of the society and business people must follow this marketing strategy to promote their business in effective way. If you look to do business in China then you must choose the KOL marketing strategy.   

Get to know what Chinese people are doing in internet

The usage of Internet in China has improved in the past few years and the percentage of Internet usage was 1.8% in the year 2001 according to a report of 2015 the percentage has gradually increased to 45.8 %. Presently and the population of Chinese people in online is 668 million and 75 percentage of the people using internet are living in urban areas. There are many social networks available in China in some of them are QZone, Sina Weibo, Youku, Tencent Weibo, Renren and Tudou. Meanwhile the instant messaging applications such as QQ messenger WeChat marketing are also dominating many people in China. Around 95% of Chinese people are being the member in any of the social networking sites.

Progress of internet usage in China

Recently a survey reports that China is using plenty of E-Commerce sites comparing other countries in the world. Nearly 75% of people in China have purchased various items on e-commerce websites in the last month. Though the Chinese people are being very active in Internet and they still do not have proper interactions and brand advertisements through Internet when compared with the Internet users in western countries. For example a recent study mentions that were only 75 percentage of Chinese people have visited the branded websites where 44 percentage of us people visits brand websites for various reasons. This shows how the Chinese people are lagging in attaining the quality online service or content.

Generally Chinese people use to spend around 6 hours in online in a day Meanwhile the time they spend on the mobile device have also increased to 35 percentage in the last 3 years. The percentage is being increased for every 2.25 hours in a day. Hence without any doubt the mobile Internet will develop in Chinese economic as well as cultural significance. Already the usage of smartphones in China has increased to 87 % it is 75 percentage of global average. If this is progressing to the further levels then the experience of mobile internet in China will also improve all over the world and there is no doubt about it.

General activities of Chinese people in internet

Many people from other countries would like to know what is very interesting about using Internet in China. If you are one among them then you can go to the following points to get to know about that.

• It is found that a significant amount of people in China are using virtual private networks access the content anonymously. Actually many online contents are being censored in the country there for people who want to access all those contents are using this virtual private networks.
• I study reports that most of the Internet uses in China are interested in taking part in political activities through Internet. In order to gain social capital they are using online platforms but Mini digital disparity between the Chinese people affect the participation of people in such activities.
• Many of the people are going online mainly to explore the culture and other things of China and many other countries similarly many people are using Internet mainly for the entertainment.